Fodwise supplies an enzyme supplement to people in New Zealand struggling with IBS or IBD and offering them a solution without restricting their diet. The product helps break down high-FODMAP meals resulting in reduced symptoms, better digestion and nutritional diversity for optimal health.

The visual identity design needed to take into consideration and sit alongside the existing branding of the product itself, while claiming it’s own unique identity. Imagery needed to reference the scientific aspect of the business to give consumers confidence while appealing to the masses as an approachable and accessible option to optimise their gut health.