Tours of Marlborough is a new dedicated product brand within the Marlborough Tour Company, created to bring clarity to the group’s evolving brand architecture. Showcasing iconic land and water experiences across Marlborough, it focuses on accessible, expertly guided tours grounded in genuine local knowledge. Tours of Marlborough invites visitors to explore the region’s best with confidence, ease, and true Marlborough hospitality.

Design decisions for the Tours of Marlborough identity were made to complement the master Marlborough Tour Company brand and present a friendly and adventurous persona. Curves, colour and landscape references were particularly important while remaining simple and versatile. Use alongside landscape photography showcasing the varied tour settings was an essential consideration to determine the success of the identity.