Based in Blenheim, Robinson Construction's selection of services has grown since 1963 to meet an increasing demand for an ‘all-in-one’ construction company with a reputation for getting the job done to a consistently high standard.

Creating a new ‘umbrella’ brand for Robinson Construction Group, we have drawn from design elements within the existing group identities such as colour, typography, style and composition. This strategy was to ensure there is a strong and practical visual connection within the brand architecture, and to help tell the collaborative story through increased brand recognition and awareness.

The identity for Robinson Construction Group needed to feel strong, clear and professional as well as suggesting how the group ‘build together’ - and had to have the ability to achieve those things as a standalone identity, but also when sitting alongside to complement any of the other brands within the larger group.