GradLab is a premium service dedicated to helping recent university graduates and students nearing graduation prepare for and secure their ideal jobs. This service equips graduates with the advantageous knowledge and practical skills needed for the current and competitive job market by teaching them how to apply for, interview for, and ultimately achieve their chosen career role.

The GradLab identity needed to match the confidence of the driven graduates they work with and support, maintaining a premium and professional aesthetic. The resulting visuals portray the journey and momentum from graduate to working professional. Unexpected colour helps the identity from looking overly corporate, adding a sense of personality, and appears more innovative which will to appeal to the targeted demographics looking for that competitive edge.