Built on Anna’s deep industry experience and genuine care for her clients, Henny Penny focuses on providing thoughtful, tailored advice that helps people make confident decisions about protecting what matters most.
The identity for this brand needed to find the balance and blend expertise with personality, bringing clarity and reassurance to an industry that can often feel complex or intimidating. With an existing logo already capturing the spirit of the brand, the goal was to strengthen and refine its core elements while expanding the identity to work confidently across all platforms and provide greater versatility.



