While creating a visual identity for Rachel and Andy at Gray Floral Nursery & Garden Centre, we really wanted to highlight the knowledge and help they offer their customers, as it is that personal touch and care that will truly sets them apart and will be most appreciated by their customers.

Offering cut flower plants, seedlings and premium gardening supplies their goal is to make specialty products more accessible to keen growers and wannabe gardeners, helping others to grow their dream garden with confidence.

Clarity, simplicity and contrast were carefully considered to suit their extensive signage as well as presentation in the digital space.